Five years ago, the music video "My Shell" was released into the world, marking an important first for everyone involved...
There is something special to say about firsts: they're always a part of the journey.
5 years ago, the indie-metal-rock band Kadooge! and Video Girl pro teamed up to produce a music video that would be viewed by fans, musicians, and indie-film communities. After the video's release it was shared locally, nationally and even internationally across websites, radio stations, and film festivals. Now the first issue of Video Girl REP-presents will reflect on this important first and how the production process panned out between 4 passionate musicians and 1 determined producer. Let's take a look back...
The journey of My Shell began in Aurora, IL, in a home studio: Patrick Good (lead vocalist, guitarist) and Tony Montana (drums, percussion, synth, keys) met with me (Video Girl) aka ME, to discuss song choices off their first album, Nothing is Almost Everything. I was drawn to their music immediately and as a director I felt compelled to design a visual concept.
A few weeks later, I met with the full-band to discuss the creative concepts and production script. There, I was introduced to the other two members, Aerie Dover (bass, backing vocalist) and Quentin Dover (lead guitarist,) both equally kind and passionate about the project at hand. Immediately, I sensed this was a solid group of passionate artists, all equally eager and excited to move forward on this music video project. At first we were strangers, all instinctively drawn in to making this first happen, but I felt deep down that through this experience we would also form a great bond.
Despite our shoestring budget, the band and I were dead-set on creating an end product to speak just as strongly as the song itself. A video that would introduce the style of the band and atmosphere of their first album. We were imaginative and creative with the set, coming up with resources we could easily get our hands-on--
"Once the music started, it was easier to let go...it was great to start rolling film and just start focusing on the art"
Post-production lasted approximately 3-months. There was plenty of footage to work with in the editing room. I spent much of this time paying attention to the cuts, FRAME BY FRAME, creating an organized yet seemingly frantic array of imagery-- all meant to excite and draw in the audience. To help them feel the song throughout each cut.
The video was received with open-arms by the online music community and promoters of independent musicians. After launching it on the band's Youtube page there was an overwhelming amount of praise and feedback for a job-well done. The video is still being shared and receives views to this day in 2020.